Did you know it’s possible to get a small business internet marketing consultant to set up a system for your business, which gets more visitors to your website, turns these prospects into prospects and literally while you let this system run on it’s own… turns these prospects into customers which puts cold hard cash into your bank account!
Which is the end result we all want… right?
Well then… here’s 5 tips that will make sure, when you’re choosing an small business internet marketing consultant for your business this actually happens.
1) Choose a consultant which loves, breathes and lives direct response marketing. This is the No.1 mistake business owners make when trying to make money utilising their website. They are told by the so called “Website Design Gurus” to treat their website as a brochure site!
Bad move! You can actually utilise your website as a lead generating vehicle which automatically puts visitors through a sales funnel, relationship and nurturing sequences and in return turns them into increased profits for your business. So make sure, when choosing someone to do your Internet marketing for you, that it is build on a foundation where you have a system in place which actually monetizes visitors.
2) Don’t let your consultant JUST build a website for you. What I mean is… if you’re really serious about increasing your profits utilising internet marketing strategies… YES! You need to have a website… But it needs to be built on the right foundations.
So you must ensure that on top of your website, there is an internet marketing strategy in place, which targets the right keywords. When done right this will make your website show up in search engines like Google, which will send targeted visitors to your website. And then the website takes care of converting these visitors into profits for you!
But if you don’t have the funds right now for a full fledged internet marketing program, and you just want a website at this point in time… it’s still important to make sure that your website is optimised, build on the right structure and targeting profitable keywords. As this creates a solid platform on which you’ll be able to build a profitable marketing system in the future.
3) Set your goal straight – right from the start! Do you want the small business internet marketing consultant to simply build a done for you system, which drives traffic to your website and turns this traffic into customers. Or do you want to learn how it all works. In this case you’ll be able to partake in courses where you get detailed explanations of the tasks involved in building such a system but you implement the tasks yourself.
A done for you system, enables you to concentrate on running your business (we all know there’s not enough hours in the day to get things done) and simply put it to work and extend your market reach onto the internet. In a course type learning environment, you’ll have to dedicate time each week to complete tasks which are involved in building a profitable internet marketing system.
So from the get go, get clear if you want to invest a higher amount of money to get a “set and forget” system built for you or if you want to learn, invest a lower amount of money and build a system yourself. Having your mind made about this right from the start will allow you and your consultant to work together in the best way, and in the way which suits you. Plus, you’ll avoid wasting money or getting into disagreement about the project.
If you concentrate on these 3 tips it will give your small business internet marketing consultant clear direction on his tasks, and concentrate all his efforts to build you a profitable marketing system which drives more customers towards your website and turns them into customers on autopilot.